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The A to Z of Retail Management

The A to Z of Retail Management is based on authors experience of working in the retail industry. This is an excellent desk reference for anyone thinking about starting a retail business or simply wants to gain knowledge about retail business. This book covers all the aspect of Retail Management and is a must have for any retailers bookshelf. This book covers major retailing topics, including omni-channel retailing, supply chain management in retailing, information systems, store location, retail institutions, franchising and human resource management.

The Internet has revolutionized modern shopping, but retail is still king. To be the best retail manager, you can possibly be, you will need to have wit and a sense of humor, both for dealing with unhappy customers and clients and for dealing with everyday on-the-job challenges. You will need to know basic design principles and fundamentals of psychology, including what motivates people and how to keep individuals loyal to you.

Sounds like a really complicated job, doesn’t it? Learning lots of new tips and getting expert advice from leaders in the industry will make the process easier. Competing with online retailers is possible by studying the different aspects of customer culture and their behaviors. This book offers different angles to retail management so you can grow your business.


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